In a world that’s becoming more innovative by the day with technology, the field of marketing is becoming more vital than ever. Without marketing, a business is not able to attract and maintain customers by showcasing all of its potential offerings. Marketing has the power to shape perspectives, raise awareness, and evoke action.
Marketing Major
When you take on a marketing major in college, you will study the “branding and promotion of products and services to the public that are targeted through specific demographics,” which is how it is defined by the U.S.News & World Report. Marketing is all about satisfying a consumers’ needs and wants, all while promoting the company mission.
Examples of courses you will take throughout college:
- Business and Economics Statistics
- Business Law and Ethics
- Business Strategy
- Consumer Behavior
- Corporate Finance
- Digital Marketing
- Financial Accounting
- Managerial Accounting
- Marketing Management
- Marketing Research
- Principles of Macroeconomics
- Principles of Marketing
- Principles of Microeconomics
An online marketing masters degree can leave you with a good variety of different career paths to choose from. These include:
- Account Executive
- Advertising/Promotion Manager
- Brand Manager
- Copywriter
- Marketing Manager
- Market Research Analyst
- Media Planner
- Production Manager
- Promotions Coordinator
Top Marketing Colleges in the U.S.
Check out some of the best colleges in the country for marketing that will be destined to get you where you want to go!
Georgetown University
Ranked at #5 in College Factual’s recent rankings
At Georgetown University, Professors in the marketing department have the goal of teaching their marketing students to become leaders in the world, who can use marketing to create value for consumers in a responsible yet profitable manner. The faculty develops cutting-edge research about consumers, including consumer needs, information processing, decision-making, and consumption central to market-level decisions.The marketing faculty specializes in researching and learning more about consumers. The consumer is studied as the primary unit of analysis, where the nature of the consumer’s needs, motivations, and information processing are understood.
Loyola Marymount University
Ranked at #108 in College Factual’s recent rankings
The landscape of marketing is forever changing, so Loyola Marymount University has created a marketing program best fit for students to continue to learn best and grow. The department of Marketing recently launched a progressive curriculum that prepares students to be “future-proof” and ready to take on the real world in careers that can include:
- Marketing research and analytics
- Advertising and promotion
- Interactive digital and social media marketing brand planning and strategy
- Marketing and product management
- Global marketing
- Diversity marketing
- Retailing and sales management
At Loyola Marymount, marketing majors will get the option to choose among four career-focused pathways: Applied Learning in Societal Transformation (A-LIST) Pathway, Congruity of Interests (COIN) Pathway, Marketing Analytics (MA) Pathway, and the M-School Pathway.
Lehigh University
Ranked at #6 in College Factual’s most recent rankings
The mission of the department of marketing at Lehigh University is to enhance the overall academic reputation of the university, by achieving thought leadership through cutting-edge knowledge creation, fostering innovative knowledge dissemination to students and other stakeholders, and strong external visibility.
The innovative curriculum offered is developed by leading researchers with years of industry experience, that is designed to meet the constantly evolving needs of the industry. All curriculum is taught by former technologists, marketers, designers, and executives.
Penn State University
Ranked at #118 in College Factual’s most recent rankings
The Marketing Department at the Smeal College of Business at Penn State University offers marketing students with academic programs that connect theory and practice to create better business decisions overall along with a strong work ethic and organizational performance. Students among the undergraduate and graduate levels are commonly defined by staff as hardworking and creative, along with being equipped with the foundational knowledge and analytical skills needed to solve customer problems and come up with innovative solutions.
As a community who is known for the love of the study and the teaching of marketing, challenges are embraced, changes are rapid, and opportunities of this exciting field are never ending. The school works hard to bring the excitement of research and learning new things to every classroom.
The University of Georgia
Ranked at #17 in College Factual’s most recent rankings
The curriculum at the University of Georgia is best defined as future-oriented. Students acquire the knowledge necessary to continue professional growth in a changing world that is constantly increasing the qualifications for those higher up roles. Marketing majors are required to take courses that help to develop those analytical skills, which rely heavily on behavioral and quantitative science. Students will identify and solve marketing problems by understanding analytical methods and research procedures better overall.
Examples of marketing classes available at UGA:
- Consumer Behavior
- Marketing Research
- Marketing Strategy
- Sales/Sales Management
- Marketing Analytics
- Digital Marketing
- Social Media
- International Marketing
UGA prospective employers:
- Altria
- Coca-Cola
- Cox Communications
- E&J Gallo
- Georgia Pacific
- The Hartford
- Hormel
- Lilly
- Marathon Oil
- Martin Marietta
- Morgan Stanley
- Newell Brands
- State Farm
- TTI
The University of Texas Austin
Ranked at #52 in College Factual’s most recent rankings
The Texas McCombs Marketing school at the University of Texas includes the Marketing BBA, the Professional Sales and Business Development Minor, the Marketing MBA, and don’t forget the prestigious PhD program!
The marketing faculty is known to produce thorough research in marketing, that is all informed by collegiate interaction with marketing professionals all over the world. That innovative energy makes its way onto the classroom, and the McCombs marketing school has been in the top ten for Best Professors by the Princeton Review for four straight years.
Northeastern University
Ranked at #37 in College Factual’s most recent rankings
During your first year as a marketing major at Northeastern University, you'll take an important step in declaring a concentration in at least one principal field of business. A marketing concentration will prepare you for a solid career in areas like brand and product management, digital marketing, marketing research, marketing communications, and sales and account management.
Product design, research, pricing, packaging, transportation, advertising, selling, and servicing: marketing impacts several aspects of business. These aspects include:
- Product design
- Research
- Pricing
- Packaging
- Transportation
- Advertising
- Selling
By also servicing In your coursework, you'll develop more of an understanding of the role marketers play in business and gain valuable and detailed insight into the different aspects of the marketing processes such as strategy, buyer behavior, market research and analytics, digital and mobile media, marketing communications, sales, services, and new product development. You'll explore the changing economic and cultural contexts in which marketing strategies must be developed.
Marshall University
Ranked at #37 in College Factual’s most recent rankings
The Marketing Department at the USC Marshall School of Business is one of the nation’s leading research facilities for this rapidly evolving discipline. The faculty at Marshall University has members that have occupied prominent positions in the field’s most influential peer-reviewed publications. These publications include the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Management Science and Marketing Science. The work done in these publications lead to impressive new developments in areas that include consumer behavior, digital advertising and new product development.
The Marshall Marketing Department has over 36 full-time faculty members and 15 doctoral students. The marketing faculty at Marshall hold expertise across key areas such as consumer behavior analysis, advertising strategy, new product development, market response forecasting, channel of distribution decisions, e-commerce, and globalization issues. The faculty includes internationally recognized leaders in the advancement of marketing, who are destined to become the leaders of tomorrow!
Providence College
Ranked at #76 in College Factual’s most recent rankings
The marketing program at Providence College is designed to develop the analytical and more technical skills of the field through a broad-based business curriculum along with a functional knowledge of marketing. Small class sizes are a big thing at Providence, which offer students the opportunities to interact often one-on-one with faculty. Many classes also have team projects, which help to develop those interpersonal and leadership skills.
Interested in picking up a marketing minor instead of a marketing major instead? Providence College has a very solid marketing minor program, which allows students from the School of Arts & Sciences and the School of Professional Studies to gain vital marketing communication skills along with their major degree program. Students will also gain a deeper understanding of how liberal arts and business are truly connected.
Favorite School?
Which one of these schools had programs that may have stood out to you most? Why not schedule a tour visit today, good luck!
